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~person:"Craig, C. Samuel"
~person:"Hudson, Jerry C."
~type_genre:"Textbook"
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Advertising and public relations research
Jugenheimer, Donald W.
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Bradley, Samuel D.
;
Kelley, Larry D.
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2010
Persistent link: https://www.econbiz.de/10013530441
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International marketing research
Craig, C. Samuel
;
Craig, C. S.
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Douglas, Susan P.
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2005
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3. ed.
Persistent link: https://www.econbiz.de/10002469684
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