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~person:"Crawford, Gregory S."
~person:"Varan, Duane"
~subject:"Interactive media"
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Interactive media
Fernsehwerbung
18
Television advertising
18
Advertising effects
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Advertising
6
Großbritannien
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Advertising regulation
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Media usage
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Online-Marketing
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Preis-Absatz-Funktion
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Price response function
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2002-2009
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Australien
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Interaktive Medien
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Television
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Crawford, Gregory S.
Varan, Duane
Cauberghe, Verolien
4
Pelsmacker, Patrick de
4
Bellman, Steven
3
Geuens, Maggie
2
Arroyo-Cañada, Francisco-Javier
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Ciorciari, Joseph
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Dix, Stephen Richard
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Gil-Lafuente, Jaime
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Journal of advertising research
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Journal of marketing communications
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ECONIS (ZBW)
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Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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