//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Crawford, Heather J."
~subject:"Advertising effects"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Humor"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Germany
advertising
3
Advertising
2
Humor
2
Werbewirkung
2
Werbung
2
cross-cultural
2
effectiveness
2
humor
2
literature review
2
research framework
2
Bibliometrics
1
Bibliometrie
1
China
1
Cross cultural
1
Cultural identity
1
Kulturelle Identität
1
Social values
1
Soziale Werte
1
USA
1
United States
1
ad appeals
1
cultural values
1
humour
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Crawford, Heather J.
Yoon, Hye Jin
12
Eisend, Martin
6
Schwarz, Uta
5
Gulas, Charles S.
4
Hoffmann, Stefan
4
Oikarinen, Eeva-Liisa
4
Weinberger, Marc G.
4
Kumar, Piyush
3
Mayer, James
3
Gregory, Gary D.
2
Hameed, Dr. Irfan
2
Hank, Rainer
2
Khan, Bilal Mustafa
2
Khan, Saima
2
Kim, Yeuseung
2
Mayer, James Mark
2
McGraw, A. Peter
2
Rieksmeier, Markus
2
Sabri, Ouidade
2
Swani, Kunal
2
Wang, Valerie Lynette
2
Wang, Yong Jian
2
Warren, Caleb
2
Abhishek
1
Adetunji, Akin
1
Agarwal, Khushbu
1
Agwu, Professor Edwin
1
Ajitha, Soundararaj
1
Arning, Chris
1
Atta-Owusu, Kwadwo
1
Baaren, Rick B. van
1
Bandyopadhyay, Soumava
1
Barney, Christian
1
Barry, James M.
1
Barta, Sergio
1
Bayón, Tomás
1
Beard, Fred K.
1
Becker, Jürgen
1
Belanche, Daniel
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Humorous advertising that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
2
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->