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~person:"Cretu, Anca E."
~subject:"Firmenimage"
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Cretu, Anca E.
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Business-to-business brand management : theory, research and executive case study exercises
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Brand image, corporate reputation, and customer value
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Business-to-business brand management : theory, …
,
(pp. 263-387)
.
2009
Persistent link: https://www.econbiz.de/10008661018
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2
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
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