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~person:"Creutzmann, Andreas"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Virales Marketing"
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Creutzmann, Andreas
Krämer, Florentin
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Der Wert von immatriellen Vermögensgegenständen zur Steuerung von Unternehmen
Creutzmann, Andreas
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2005
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10003177530
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