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~person:"Crisafulli, Benedetta"
~subject:"Deutschland"
~subject:"Markentransfer"
~subject:"Öffentlichkeitsarbeit"
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Deutschland
Markentransfer
Öffentlichkeitsarbeit
Brand architecture
2
Brand management
2
Corporate reputation
2
Crisis management
2
Experiment
2
Firmenimage
2
Krisenmanagement
2
Markenarchitektur
2
Markenführung
2
Public relations
2
Confidence
1
Corporate Social Responsibility
1
Corporate brand crisis
1
Corporate co-branding
1
Corporate image
1
Corporate social responsibility
1
Crisis
1
Crisis communications
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Crisis response strategies
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Influencer marketing
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Persuasion knowledge
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Reputation
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Social Web
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Social web
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Structural equation model
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Crisafulli, Benedetta
Balmer, John M. T.
5
Balmer, John M.T.
3
Baumgarth, Carsten
3
Aaker, David A.
2
Aspara, Jaakko
2
Burmann, Christoph
2
De Roeck, Kenneth
2
Hesse, Gero
2
Kadembo, Ernest M.
2
Kanitz, Christopher
2
Keller, Kevin Lane
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Kohtes, Robert
2
Makasi, Africa
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Maon, François
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Mattmüller, Roland
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Meierer, Markus
2
Melewar, T. C.
2
Mishra, Manit
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Ormeño, Marcos
2
Podnar, Klement
2
Quamina, La Toya
2
Roj, Manuel
2
Singh, Jaywant
2
Tikkanen, Henrikki
2
Abid-Dupont, Marie-Aude
1
Aktan, Ercan
1
Andersen, Sophie Esmann
1
Andreis, Federico de
1
Anisimova, Tatiana
1
Balmern, John M. T.
1
Barrio-García, Salvador del
1
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1
Baumgartner, Jana
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Beer, Cornelia
1
Berger-Rémy, Fabienne
1
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Journal of business research : JBR
2
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ECONIS (ZBW)
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
2
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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