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~person:"Croom, Simon"
~person:"Homburg, Christian"
~subject:"Corporate banking"
~subject:"Supplier relationship management"
~type_genre:"Graue Literatur"
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Corporate banking
Supplier relationship management
Key account management
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Key-Account-Management
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Lieferantenmanagement
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Beziehungsmarketing
1
Deutschland
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Einführung
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Firmenkundengeschäft
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Germany
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Globalisierung
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Globalization
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Kundengruppenmanagement
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Lieferkette
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Croom, Simon
Homburg, Christian
Ojasalo, Jukka
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Atanasova, Yana
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Cardinaels, Eddy
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Gosman, Martin L.
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Jensen, Ove
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Kelly, Trish
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Millman, Tony
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Weilbaker, Dan C.
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Welling, Michael
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Wilson, Kevin
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Strategic Account Management Association
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
2
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Harnessing global potential : insights into managing customers worldwide
Wilson, Kevin
;
Millman, Tony
;
Weilbaker, Dan C.
;
Croom, …
-
2004
Persistent link: https://www.econbiz.de/10002645602
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2
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
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