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~person:"Cummins, R. Glenn"
~subject:"Consumer behaviour"
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Search: subject_exact:"Sexualpsychologie"
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Can't take my eyes off of the model : the impact of sexual appeal and product involvement on selective attention to advertisements
Gong, Zijian
;
Holiday, Steve
;
Cummins, R. Glenn
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10012515111
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