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~person:"Cuneo, Andres"
~source:"econis"
~subject:"Brand architecture"
~subject:"Evaluation"
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Journal of marketing management : MM
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Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
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