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~person:"Czellar, Sandor"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Brand image
4
Markenimage
4
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Czellar, Sandor
Burmann, Christoph
12
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7
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Vollhardt, Kai
5
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4
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3
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1
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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ECONIS (ZBW)
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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2
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
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3
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
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