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~person:"Czellar, Sandor"
~subject:"Konsumentenverhalten"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Brand management
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Consumer behaviour
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2
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2
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1988-1998
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Czellar, Sandor
Bauer, Hans H.
12
Wiedmann, Klaus-Peter
9
Huber, Frank
8
Netessine, Serguei
6
Smith, N. Craig
6
Burmann, Christoph
5
Homburg, Christian
5
Van den Poel, Dirk
5
Zaugg, Alexandra Daniela
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Abdulloev, Ilhom
4
Ahlert, Dieter
4
Bayón, Tomás
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Ehrmann, Michael
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Epstein, Gil S.
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Helm, Roland
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Odekerken-Schröder, Gaby
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Singh, Jasjit
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Teng, Nina
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Vollhardt, Kai
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Wangenheim, Florian von
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Ziegelmeyer, Michael
4
Ambec, Stefan
3
Bandulet, Martin
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Bartling, Björn
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Behrens, Christiaan
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De Donder, Philippe
3
De Meyer, Bernard
3
Di Giovanni, Julian
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Drees, Norbert
3
Dubey, Pradeep
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Fehr, Ernst
3
Fürst, Andreas
3
Gelbrich, Katja
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Chambre de commerce et d'industrie de Paris
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Les cahiers de recherche / HEC Paris
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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ECONIS (ZBW)
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
2
The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003294644
Saved in:
3
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
4
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
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