//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Czellar, Sandor"
~type_genre:"Arbeitspapier"
~type_genre:"Glossary included"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
5
Markenführung
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Theorie
2
Theory
2
1988-1998
1
Automotive industry
1
Experiment
1
Kfz-Industrie
1
Marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Arbeitspapier
Glossary included
Sammlung
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Book section
1
Handbook
1
Handbuch
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4
French
1
Author
All
Czellar, Sandor
Burmann, Christoph
28
Bauer, Hans H.
6
Baumgarth, Carsten
6
Blinda, Lars
5
Bronnenberg, Bart J.
4
Grunwald, Guido
4
Loginova, Oksana
4
Alviarez, Vanessa
3
Borkovsky, Ron N.
3
Crass, Dirk
3
Dahl Winther, Christian
3
Haviv, Avery M.
3
Head, Keith
3
Huber, Frank
3
Inderst, Roman
3
Kirchgeorg, Manfred
3
Mayer, Thierry
3
Peitz, Martin
3
Qian, Yi
3
Torres, Anna
3
Verhoef, Peter C.
3
Aaker, Jennifer
2
Aimé, Isabelle
2
Bacchiega, Emanuele
2
Balmer, John M. T.
2
Binckebanck, Lars
2
Bouamra-Mechemache, Zohra
2
Boyacı, Tamer
2
Brasel, S. Adam
2
Bridson, Kerrie
2
Brütting, Ludwig
2
Bulmer, Sandy
2
Choi, Jay Pil
2
Colucci, Mariachiara
2
Czarnitzki, Dirk
2
Dinlersoz, Emin Murat
2
Dubois, Pierre
2
Dubé, Jean-Pierre
2
Dzyabura, Daria
2
more ...
less ...
Institution
All
Chambre de commerce et d'industrie de Paris
1
Published in...
All
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
3
Les cahiers de recherche / HEC Paris
1
Working paper / Institut Universitaire de Management International, Université de Lausanne
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
2
The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003294644
Saved in:
3
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
4
Brand extensions : state of the art and research perspectives
Czellar, Sandor
-
1998
Persistent link: https://www.econbiz.de/10000987709
Saved in:
5
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->