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~person:"D'Attoma, Ida"
~person:"González-Benito, Óscar"
~subject:"Einzelhandel"
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Einzelhandel
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Konsumentenverhalten
5
Retail trade
4
Brand
2
Communication
2
Kommunikation
2
Markenartikel
2
Market share
2
Marktanteil
2
Beziehungsmarketing
1
Brand management
1
Comparison
1
Customer satisfaction
1
End of aisle and island
1
Field experiment
1
Flyer readership
1
Handelsmarke
1
In-store display
1
Insel
1
Internet marketing
1
Island
1
Kundenzufriedenheit
1
Ladengestaltung
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Merchandising
1
National brand
1
Online-Marketing
1
Private label
1
Product differentiation
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Produktdifferenzierung
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Purchase behaviour
1
Relationship marketing
1
Retail
1
Retail promotion
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D'Attoma, Ida
González-Benito, Óscar
Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Breugelmans, Els
3
Faßnacht, Martin
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Nordfält, Jens
3
Pantano, Eleonora
3
Sand, Jan Yngve
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Altamirano, Nelson
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Chen, Youhua
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Cheng, T. C. E.
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Corona, Ramon
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Corvello, Vincenzo
2
Czerniachowska, Kateryna
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Das, Gopal
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Dewani, Prem Prakash
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Epstein, Leonardo D.
2
Ertekin, Necati
2
Fildes, Robert
2
Garrido-Morgado, Álvaro
2
Gedenk, Karen
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
2
Gümüş, Mehmet
2
Hansen, Torben
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Journal of retailing and consumer services
2
Business research quarterly : BRQ
1
Exploring omnichannel retailing : common expectations and diverse realities
1
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ECONIS (ZBW)
4
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
3
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
4
Merchandising at the point of sale : differential effect of end of aisle and islands
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Business research quarterly : BRQ
18
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011457776
Saved in:
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