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~person:"D'Rozario, Denver"
~subject:"Celebrity-Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Celebrity-Werbung
Celebrity endorsement
4
Dead celebrities
2
Delebs
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2
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2
Advertising
1
Advertising regulation
1
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Australien
1
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D'Rozario, Denver
Roy, Subhadip
14
Ilicic, Jasmina
7
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Agnihotri, Arpita
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
Erfgen, Carsten
4
Jain, Varsha
4
Liu, Matthew Tingchi
4
Pradhan, Debasis
4
Um, Nam-Hyun
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Carlson, Brad D.
3
Dennis, Charles
3
Derdenger, Timothy P.
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Dwivedi, Abhishek
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Fan, Fei
3
Fink, Janet S.
3
Foroudi, Pantea
3
Fowler, Kendra
3
Franck, Egon
3
Hussain, Shahzeb
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Ko, Yong Jae
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
The use of dead celebrities in
advertising
and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
2
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
3
Dead celebrity (Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
Saved in:
4
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
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