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~person:"D'Souza, Clare M."
~person:"Hadjimarcou, John"
~subject:"Umweltpolitik"
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Umweltpolitik
Environmental consciousness
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Environmental management
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Green marketing
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Umweltbewusstsein
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green marketing
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D'Souza, Clare M.
Hadjimarcou, John
Ambec, Stefan
4
De Donder, Philippe
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Ahmadzadeh, Mitra
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Eidi, Fatemeh
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Journal of consumer marketing
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Journal of strategic marketing
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ECONIS (ZBW)
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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2
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
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