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~person:"Dabija, Dan Cristian"
~person:"Swoboda, Bernhard"
~subject:"Format transfer"
~subject:"Local Positioning"
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Search: subject_exact:"Handelsbetriebsform"
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Format transfer
Local Positioning
Betriebsform
6
Retail format
6
Einzelhandel
4
Retail trade
4
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Brand image
2
Brand management
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Markenführung
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Markenimage
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Romania
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Rumänien
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1968-1992
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Central city
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Comparison
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Competitive strategy
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Corporate reputation
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Deutschsprachiger Raum
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Einzelhandelsstandort
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Firm performance
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Firmenimage
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Food retailing
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Format Transfer
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German-speaking countries
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Handel
1
Handelsmanagement
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Handelsmarketing
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Innenstadt
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International Retailing
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International marketing
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International retailing
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Internationales Marketing
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Intra- and Inter-format Competition
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Ladengestaltung
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Dabija, Dan Cristian
Swoboda, Bernhard
Morbe, Lukas
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Weimann, Bettina
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International marketing review
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
2
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
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