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~person:"Dadzie, Kofi Q."
~person:"Pehrsson, Anders"
~subject:"Competitive strategy"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Competitive strategy
Marketing management
12
Marketingmanagement
12
Wettbewerbsstrategie
6
Africa
4
Afrika
4
Beziehungsmarketing
3
Firm performance
3
Ghana
3
Relationship marketing
3
Unternehmenserfolg
3
African emerging markets
2
Ausländische Tochtergesellschaft
2
Business start-up
2
Emerging economies
2
Entrepreneurship
2
Entrepreneurship approach
2
Foreign subsidiary
2
KMU
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Market orientation
2
Market segmentation
2
Marketing
2
Marktsegmentierung
2
Performance
2
SME
2
Schwellenländer
2
Strategic management
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2
Unternehmensgründung
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4As marketing mix activities
1
Analysis of variance
1
Baseline supply chain integration
1
Betriebliche Wertschöpfung
1
Betriebliches Umfeld
1
Bibliometrics
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Bibliometrie
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Bundling strategy
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Business environment
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Dadzie, Kofi Q.
Pehrsson, Anders
Keller, Kevin Lane
5
Benkenstein, Martin
4
Boulding, William
3
Christen, Markus
3
Hooley, Graham J.
3
Morgan, Neil A.
3
Parnell, John A.
3
Rajagopal
3
Simon, Hermann
3
Springer, Reiner
3
Trout, Jack
3
Van Wassenhove, Luk N.
3
Varadarajan, P. Rajan
3
Acquaah, Moses
2
Andersen, Poul Houman
2
Apéria, Tony
2
Atasu, Atalay
2
Baumüller, Nicole
2
Bea, Franz Xaver
2
Benz, Men-Andri
2
Birnbaum, Daniel
2
Blythe, Jim
2
Borowicz, Frank
2
Bounie, David
2
Bradley, Nigel
2
Brock, Christian
2
Chan-Olmsted, Sylvia M.
2
Chaveles, Spyros
2
Chen, Ying-Ju
2
Cool, Karel O.
2
Craig, C. S.
2
Dadzie, Charlene A.
2
Dietrich, Martin
2
Douglas, Susan P.
2
Dubus, Antoine
2
Dömer, Markus
2
Georgson, Mats
2
Goertz, Susanne
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
1
International journal of business competition and growth : IJBCG
1
Journal of African business
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Contemporary issues and prospects in business …
,
(pp. 52-69)
.
2020
Persistent link: https://www.econbiz.de/10012136026
Saved in:
2
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
Saved in:
3
Firm's strategic orientation, market context, and performance : literature review and opportunities for international strategy research
Pehrsson, Anders
- In:
European business review : EBR ; the official journal …
28
(
2016
)
4
,
pp. 378-404
Persistent link: https://www.econbiz.de/10011588438
Saved in:
4
Competition barriers and foreign subsidiary growth : propositions on the contextual role of strategic orientation
Pehrsson, Anders
;
Pehrsson, Tobias
- In:
International journal of business competition and …
4
(
2015
)
1/2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10011518434
Saved in:
5
Firms' customer responsiveness and performance : the moderating roles of dyadic competition and firm's age
Pehrsson, Anders
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10010252767
Saved in:
6
Product/customer scope : competition antecedents, performance effects and market context moderations
Pehrsson, Anders
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 418-433
Persistent link: https://www.econbiz.de/10009356963
Saved in:
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