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~person:"Dahl, Darren W."
~subject:"Elektronische Publikation"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity
Hende, Ellis van den
;
Dahl, Darren W.
;
Schoormans, Jan P. L.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 157-170
Persistent link: https://www.econbiz.de/10010219675
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