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~person:"Dahlén, Micael"
~person:"Esch, Franz-Rudolf"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
55
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Dahlén, Micael
Esch, Franz-Rudolf
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
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Wilbur, Kenneth C.
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Taylor, Charles Raymond
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Terlutter, Ralf
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Kaiser, Harry M.
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Pauwels, Koen
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Reijmersdal, Eva A. van
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Huber, Frank
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Stafford, Marla Royne
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Yoon, Hye Jin
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Bellman, Steven
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Chang, Chingching
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Rosengren, Sara
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Yoon, Sukki
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Hudders, Liselot
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Mueller, Barbara
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Matthes, Jörg
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Romaniuk, Jenni
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Roy, Subhadip
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Smit, Edith G.
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Torres, Ivonne M.
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Chan, Kara
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Geuens, Maggie
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Gröppel-Klein, Andrea
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Muehling, Darrel D.
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Phau, Ian
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Srinivasan, Shuba
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Tucker, Catherine
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Varan, Duane
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Poels, Karolien
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Marketing : ZFP ; journal of research and management
7
Journal of advertising : official publication of the American Academy of Advertising
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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Journal of advertising research
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the quarterly review of marketing communications
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Psychology & marketing
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SpringerLink / Bücher
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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Journal of marketing
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Journal of marketing communications
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New developments and approaches in consumer behavior research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
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1
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
3
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
4
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
5
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
6
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
7
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
8
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
9
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
10
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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