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~person:"Dahlén, Micael"
~person:"Langer, Alexandra"
~subject:"Werbeerfolg"
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Werbeerfolg
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Dahlén, Micael
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Richter, Thorsten
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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ECONIS (ZBW)
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Markenerfolg durch Persönlichkeit? : Einfluss von Markenpersönlichkeitsdimensionen auf die Einzigartigkeit der Marke und die Einstellung zur Marke
Richter, Thorsten
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003144982
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