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~person:"Dahlén, Micael"
~person:"Okazaki, Shintaro"
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Advertising
38
Werbung
37
Advertising effects
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12
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5
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Dahlén, Micael
Okazaki, Shintaro
Eisend, Martin
34
Kaiser, Harry M.
31
Taylor, Charles Raymond
31
Pelsmacker, Patrick de
29
Gierl, Heribert
28
Septianto, Felix
24
Yoon, Sukki
21
Huh, Jisu
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Rosengren, Sara
19
Stafford, Marla Royne
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Zaccour, Georges
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Yoon, Hye Jin
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Dens, Nathalie
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Ford, John B.
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Mueller, Barbara
17
Wilbur, Kenneth C.
17
Campbell, Colin L.
16
Karray, Salma
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Reid, Leonard N.
16
Diehl, Sandra
15
Kinnucan, Henry W.
15
Koslow, Scott
14
Wilson, Rick T.
14
Carlson, Les
13
Choi, Yung Kyun
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Kerr, Gayle
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Moser, H. R.
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Torres, Ivonne M.
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Turnbull, Sarah
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Wu, Linwan
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Chan, Kara
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Chang, Chingching
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Hayes, Jameson L.
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Hudders, Liselot
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Liaukonyte, Jura
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Martín Herrán, Guiomar
12
Terlutter, Ralf
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Tremblay, Victor J.
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
Advertising theory
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Cutting edge international research
1
Electronic markets : the international journal on networked business
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing
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Journal of marketing communications
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
38
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1
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
Mobile technology and advertising : moving the research agenda forward
Bernritter, Stefan F.
;
Okazaki, Shintaro
;
West, Douglas C.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 407-410
Persistent link: https://www.econbiz.de/10013362331
Saved in:
4
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
5
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
6
Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?
Modig, Erik
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 324-336
Persistent link: https://www.econbiz.de/10012301364
Saved in:
7
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
8
Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.
;
Berg, Hanna
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012293507
Saved in:
9
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
10
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
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