//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dahlén, Micael"
~person:"Pauwels, Koen"
~source:"econis"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Advertising effects
38
Werbewirkung
38
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
20
Werbung
18
Internet marketing
9
Online-Marketing
9
Brand image
7
Markenimage
7
Marketing management
6
Brand
5
Markenartikel
5
VAR model
5
VAR-Modell
5
Brand management
4
Creativity
4
Kreativität
4
Markenführung
4
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory
3
Viral marketing
3
Virales Marketing
3
Advertising planning
2
Communication
2
Experiment
2
Kommunikation
2
Market research
2
Marktforschung
2
New product development
2
Print advertising
2
Printwerbung
2
Produktentwicklung
2
Public relations
2
Social Web
2
Social web
2
Time series analysis
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Dahlén, Micael
Pauwels, Koen
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
7
Unger, Fritz
7
Chandon, Pierre
6
Jain, Amit
5
Malik, Garima
5
Ceyp, Michael
4
Gijsenberg, Maarten J.
4
Pelsmacker, Patrick de
4
Bae, Mikyeung
3
Bauer, Hans H.
3
Chang, Chun-Tuan
3
Dens, Nathalie
3
Gierl, Heribert
3
Küster-Rohde, Franziska
3
Schnoor, Anje
3
Srinivasan, Shuba
3
Srivastava, R. K.
3
Wansink, Brian
3
Albers, Sönke
2
Aleksandrovs, Leonids
2
Bahreinizad, Manizheh
2
Besharat, Ali
2
Bischopinck, Yvonne von
2
Bruhn, Manfred
2
Busch, Oliver
2
Bušljeta Banks, Ivana
2
Ceyp, Michael H.
2
Cheng, Zhao-Hong
2
Chintagunta, Pradeep K.
2
Chung, Doug J.
2
Cornwell, T. Bettina
2
Davies, Fiona
2
Dekimpe, M. G.
2
Dekimpe, Marnik G.
2
Dhar, Sanjay K.
2
Drengner, Jan
2
Du Plessis, Erik
2
Du, Rex Yuxing
2
more ...
less ...
Published in...
All
MSI reports : working paper series
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
2
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
3
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
4
Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
Saved in:
5
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
6
Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?
Yoo, Shijin
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003779742
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->