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~person:"Dahlén, Micael"
~person:"Pauwels, Koen"
~source:"econis"
~subject:"Online-Marketing"
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Online-Marketing
Advertising effects
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Werbewirkung
38
Consumer behaviour
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Advertising
20
Werbung
18
Internet marketing
9
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Dahlén, Micael
Pauwels, Koen
Wilbur, Kenneth C.
17
Tucker, Catherine
15
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
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Sahni, Navdeep S.
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Bellman, Steven
8
D'Annunzio, Anna
8
Johnson, Garrett A.
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Penta, Antonio
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Tucker, Catherine E.
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Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Hudders, Liselot
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
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Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
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Fesenmaier, Daniel R.
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Fogel, Joshua
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Guitart, Ivan A.
6
Rao, Justin M.
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Reijmersdal, Eva A. van
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Schwartz, Eric M.
6
Shin, Woochoel
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Skiera, Bernd
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Stienmetz, Jason L.
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Sárváry, Miklós
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
2
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
3
Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
Saved in:
4
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
5
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
6
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
7
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
8
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
9
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
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