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~person:"Dahlén, Micael"
~person:"Pauwels, Koen"
~source:"econis"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising effects"
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Advertising effects
30
Werbewirkung
30
Consumer behaviour
19
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Advertising
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Werbung
15
Internet marketing
8
Online-Marketing
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1999-2006
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Dahlén, Micael
Pauwels, Koen
Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
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Bellman, Steven
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Chang, Chingching
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Yoon, Hye Jin
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Yoon, Sukki
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Matthes, Jörg
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Romaniuk, Jenni
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Stafford, Marla Royne
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Torres, Ivonne M.
16
Hudders, Liselot
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Phau, Ian
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Roy, Subhadip
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Varan, Duane
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Muehling, Darrel D.
14
Rosengren, Sara
14
Smit, Edith G.
14
Tucker, Catherine
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Choi, Yung Kyun
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Rozendaal, Esther
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Wilbur, Kenneth C.
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Wilson, Rick T.
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Bakir, Aysen
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Chan, Kara
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Ford, John B.
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Huh, Jisu
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Ilicic, Jasmina
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Kaiser, Harry M.
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Kennedy, Rachel
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Wu, Linwan
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Bergkvist, Lars
11
Buijzen, Moniek
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Journal of advertising : official publication of the American Academy of Advertising
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
3
Journal of advertising research
3
MSI reports : working paper series
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International journal of advertising : the quarterly review of marketing communications
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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1
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
5
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
6
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
7
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
10
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
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