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~person:"Dahlén, Micael"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Advertising effects
18
Werbewirkung
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Dahlén, Micael
Küster-Rohde, Franziska
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Eisend, Martin
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
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ECONIS (ZBW)
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Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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