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~person:"Dahlén, Micael"
~subject:"Advertising planning"
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Advertising planning
Advertising effects
18
Werbewirkung
18
Advertising
14
Werbung
14
Consumer behaviour
10
Konsumentenverhalten
10
Creativity
4
Kreativität
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3
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Brand
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Communication
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Markenartikel
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New product development
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Print advertising
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Printwerbung
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Produktentwicklung
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Public relations
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Werbeplanung
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Öffentlichkeitsarbeit
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Advertising media
1
Award
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Brand equity
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Brand management
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Communication science
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Creative media advertising
1
Emotion
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Extended effects of advertising
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Feldforschung
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Frauen
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Dahlén, Micael
Fuchs, Wolfgang
7
King, Stephen
7
Unger, Fritz
7
Brunner, Christian Boris
6
Esch, Franz-Rudolf
4
Gierl, Heribert
4
Pelsmacker, Patrick de
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Tellis, Gerard J.
4
Galeotti, Andrea
3
Gordon, Brett R.
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Hartmann, Wesley R.
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Steffenhagen, Hartwig
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Thomas, Wolfgang
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Aaker, Jennifer
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Allard, M. June
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Ambler, Tim
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Baetzgen, Andreas
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Bhatnagar, Namita
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Chang, Chun-tuan
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Cheong, Yunjae
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Dens, Nathalie
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Dreisbach, Jan
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Faseur, Tine
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Gelbrich, Katja
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Geuens, Maggie
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Huber, Frank
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Kastner, Sonja
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Kim, Kihan
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Kind, Urs
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Konstantoulaki, Kleopatra
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Kostopoulos, Ioannis
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Martin, Brett A. S.
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McKay-Nesbitt, Jane
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Mogilner, Cassie
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Moraga-González, José L.
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Naik, Prasad A.
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Okazaki, Shintaro
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Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
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Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
2
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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