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~person:"Dahlhoff, Hans-Dieter"
~person:"Lillard, Dean R."
~subject:"Werbewirkung"
~type_genre:"Working Paper"
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Dahlhoff, Hans-Dieter
Lillard, Dean R.
Bertrand, Marianne
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ECONIS (ZBW)
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Direct to consumer advertising of pharmaceutical drugs : information and persuasion
Bar, Talia
;
Lillard, Dean R.
-
2014
Persistent link: https://www.econbiz.de/10010238422
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Kommunikationswirkungen von Direct Mail in Klassik-Dimensionen
Dahlhoff, Hans-Dieter
;
Szabo, Stefanie
;
Brethauer, Sarah
-
2011
Persistent link: https://www.econbiz.de/10010192193
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