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~person:"Dahlhoff, Hans-Dieter"
~person:"Wirtz, Bernd W."
~subject:"Beziehungsmarketing"
~subject:"Kfz-Gewerbe"
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Dahlhoff, Hans-Dieter
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
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Beeinflussung der Preisbereitschaft von Konsumenten durch Dialogmarketing in der Automobilbranche
Dahlhoff, Hans-Dieter
;
Szabo-Halfar, Stefanie
; …
-
2012
Persistent link: https://www.econbiz.de/10010192153
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2
Die Rolle der Direktkommunikation im Management von Kundenbeziehungen öffentlicher Institutionen
Dahlhoff, Hans-Dieter
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 345-366)
.
2010
Persistent link: https://www.econbiz.de/10003934473
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