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~person:"Dahlhoff, Hans-Dieter"
~subject:"E-Mail"
~subject:"Kfz-Industrie"
~type_genre:"Working Paper"
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Beeinflussung der Preisbereitschaft von Konsumenten durch Dialogmarketing in der Automobilbranche
Dahlhoff, Hans-Dieter
;
Szabo-Halfar, Stefanie
; …
-
2012
Persistent link: https://www.econbiz.de/10010192153
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Kommunikationswirkungen von Direct Mail in Klassik-Dimensionen
Dahlhoff, Hans-Dieter
;
Szabo, Stefanie
;
Brethauer, Sarah
-
2011
Persistent link: https://www.econbiz.de/10010192193
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