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~person:"Dai, Ying"
~person:"Soberman, David A."
~subject:"Markenartikel"
~subject:"Pricing strategy"
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Markenartikel
Pricing strategy
Preisdifferenzierung
11
Price discrimination
11
Theorie
7
Theory
7
Brand
6
Consumer behaviour
5
Konsumentenverhalten
5
Einzelhandelspreis
3
Retail price
3
Advertising planning
2
Brand management
2
Direct selling
2
Direktvertrieb
2
Gattungsmarke
2
Generic brand
2
Handelsmarke
2
Markenführung
2
Store brand
2
Werbeplanung
2
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Competition
1
Consumer choice
1
Distribution channel
1
Einzelhandel
1
Game theory
1
Markenimage
1
Markentreue
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Market research
1
Marktforschung
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Preismanagement
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Relationship marketing
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Retail trade
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Retailing
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Spieltheorie
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Trade-in competition
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Dai, Ying
Soberman, David A.
Bergemann, Dirk
23
Matsushima, Noriaki
14
Chen, Ying-Ju
13
Spann, Martin
12
Jeon, Doh-Shin
11
Herweg, Fabian
10
Heywood, John S.
10
Liu, Qihong
10
Peitz, Martin
10
Zhou, Jidong
10
Armstrong, Mark
9
Courty, Pascal
9
Heumann, Tibor
9
Mantovani, Andrea
9
Roth, Stefan
9
Shekhar, Shiva
9
Skiera, Bernd
9
Valletti, Tommaso M.
9
Hunold, Matthias
8
Loginova, Oksana
8
Menicucci, Domenico
8
Resende, Joana
8
Schmidt, Klaus M.
8
Sundararajan, Arun
8
Belleflamme, Paul
7
Bonatti, Alessandro
7
Chen, Yongmin
7
Choe, Chongwoo
7
Laussel, Didier
7
Morris, Stephen
7
Muthers, Johannes
7
Shuai, Jie
7
Wilson, Christopher
7
Chen, Xi
6
Colombo, Stefano
6
Dana, James D.
6
Dertwinkel-Kalt, Markus
6
Esteves, Rosa-Branca
6
Gomes, Renato
6
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6
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Faculty & research / Insead : working paper series
4
European journal of operational research : EJOR
1
International journal of industrial organization
1
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ECONIS (ZBW)
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1
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
2
The economics of quality-equivalent store brands
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
Saved in:
3
Private labels : psychological versioning of typical consumer products
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
Saved in:
4
Private labels : psychological versioning of typical consumer products
Soberman, David A.
;
Parker, Philip M.
- In:
International journal of industrial organization
22
(
2004
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10002149776
Saved in:
5
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
6
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/39/MKT
Persistent link: https://www.econbiz.de/10001719483
Saved in:
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