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~person:"Dalman, M. Deniz"
~person:"Duarte, Paulo"
~source:"econis"
~subject:"Markenimage"
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Dalman, M. Deniz
Duarte, Paulo
Cervellon, Marie-Cécile
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International review on public and non-profit marketing
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Management research review
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ECONIS (ZBW)
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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