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~person:"Danaher, Peter J."
~source:"econis"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Handbook of marketing decision models
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The Sage handbook of advertising
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ECONIS (ZBW)
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Advertising models
Danaher, Peter J.
- In:
Handbook of marketing decision models
,
(pp. 81-106)
.
2008
Persistent link: https://www.econbiz.de/10003755262
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Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
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