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~person:"Daniels, Jens"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Brand extension
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Deutschland
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FC Bayern München AG
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Die Nivea-Strategie : Erfolgsfaktoren von Markentransfers am Beispiel des FC Bayern München ; eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Daniels, Jens
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566227
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