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~person:"Dardis, Frank E."
~subject:"Consumer behaviour"
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Dardis, Frank E.
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Journal of consumer behaviour : an international research review
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.
;
Shen, Fuyuan
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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