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~person:"Dash, Satyabhusan"
~subject:"Markenführung"
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Markenführung
B-to-B-Marketing
3
Business-to-business marketing
3
E-commerce
3
Electronic Commerce
3
Lieferantenmanagement
3
Supplier relationship management
3
Brand management
2
B2B Digital Usage
1
B2B marketing strategy
1
Betriebsgröße
1
Beziehungsmarketing
1
Brand
1
Brand community trust
1
Brand engagement
1
Brand image
1
Brand loyalty
1
Buyer-seller relationship
1
C2C interactions
1
Community
1
Conceptual model
1
Confidence
1
Consumer behaviour
1
Degree of digital use
1
Firm size
1
Gemeinschaft
1
Konsumentenverhalten
1
Lieferkette
1
MSMEs
1
Markenartikel
1
Markenimage
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Online B2B communities
1
Online Travel Supplier
1
Online retailing
1
Online-Handel
1
Reisevermittler
1
Relationship marketing
1
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Dash, Satyabhusan
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
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Pförtsch, Waldemar A.
4
Sarkar, Soumya
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Zablah, Alex R.
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Brown, Brian
3
Brown, Brian P.
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Donthu, Naveen
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Kotler, Philip
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Krause, Juliane
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Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
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Richter, Markus
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Schmitt, Jens
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Schultheiss, Björn
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Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
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Bauer, Hans H.
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Bausback, Nadine
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Bellenger, Danny
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Belz, Christian
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Beverland, Michael B.
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Biedenbach, Galina
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Cassia, Fabio
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Douven, Salima S.
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Ermer, Beatrice
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Ewing, Michael
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Geigenmüller, Anja
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The journal of business & industrial marketing
2
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ECONIS (ZBW)
2
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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