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~person:"Daskou, Sofia"
~subject:"Consumer behaviour"
~subject:"Customer integration"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
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Betriebliche Wertschöpfung
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Brand management
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Dienstleistungsmarketing
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Place branding
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Service-Dominant Logic
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Service-dominant logic
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Services marketing
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Tourismusmarketing
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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