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~person:"Daswani, Aarzoo"
~person:"Dwivedi, Abhishek"
~person:"Sattler, Henrik"
~subject:"Relationship marketing"
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Relationship marketing
Celebrity endorsement
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Daswani, Aarzoo
Dwivedi, Abhishek
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International journal of advertising : the quarterly review of marketing communications
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Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
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