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~person:"Daswani, Aarzoo"
~person:"Dwivedi, Abhishek"
~person:"Sattler, Henrik"
~type_genre:"Article in journal"
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Advertising effects
6
Celebrity endorsement
6
Celebrity-Werbung
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Brand image
4
Brand management
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Daswani, Aarzoo
Dwivedi, Abhishek
Sattler, Henrik
Roy, Subhadip
14
Ilicic, Jasmina
7
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
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Agnihotri, Arpita
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Banerjee, Neelotpaul
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Bhattacharya, Saurabh
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Carrillat, François A.
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Chan, Kara
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D'Rozario, Denver
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Bauer, Brittney C.
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Bergkvist, Lars
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Dennis, Charles
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Derdenger, Timothy P.
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Foroudi, Pantea
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Franck, Egon
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Hussain, Shahzeb
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Kaur Ghuman, Mandeep
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Ko, Yong Jae
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International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Schmalenbach business review : sbr
1
The journal of brand management : an international journal
1
The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
2
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
3
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
4
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
5
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
6
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
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