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~person:"Datta, Biplab"
~subject:"Internet marketing"
~subject:"Markenimage"
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Internet marketing
Markenimage
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5
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3
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electronic word of mouth
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Datta, Biplab
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Loureiro, Sandra Maria Correia
8
Fan, Weiguo
7
Filieri, Raffaele
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Wu, Luorong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Augusto, Mário Gomes
5
Balaji, M. S.
5
Berger, Jonah
5
Bilgihan, Anil
5
Bradley, Graham L.
5
Dens, Nathalie
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Donthu, Naveen
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Dwivedi, Yogesh Kumar
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Gil Saura, Irene
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Gopinath, Shyam
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Gu, Bin
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Hager, Anselm
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Karjaluoto, Heikki
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Law, Rob
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Phua, Joe
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Rita, Paulo
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Global business review
1
International journal of technology marketing : IJTMkt
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing communications
1
Tourism planning & development
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ECONIS (ZBW)
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
2
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
3
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
4
Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
5
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
6
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
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