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Datta, Biplab
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Consumer decision-making at the base of the pyramid : synthesis of literature and an integrative framework
Choudhury, Nanda
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 271-307
Persistent link: https://www.econbiz.de/10012116406
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2
Learning customer service from real life situations
Bhattacharya, Kaushik
;
Datta, Biplab
- In:
The marketing review
13
(
2013
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10010200653
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3
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
Saved in:
4
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10010003180
Saved in:
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