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~person:"Datta, Saroj Kumar"
~person:"Dietert, Anna-Christina"
~subject:"Markentransfer"
~type_genre:"Non-commercial literature"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Authentizität als Erfolgsfaktor der Markenerweiterung und -dynamisierung
Burmann, Christoph
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Dietert, Anna-Christina
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2015
Persistent link: https://www.econbiz.de/10011432342
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