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~person:"Davies, Gary"
~person:"Paulssen, Marcel"
~subject:"Brand image"
~subject:"Business-to-business marketing"
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Brand image
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Davies, Gary
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European journal of marketing : EJM
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ECONIS (ZBW)
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
3
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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