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~person:"Davies, Iain A."
~person:"Storbacka, Kaj"
~source:"econis"
~subject:"Fairer Handel"
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Fairer Handel
1999-2009
1
Brand
1
Brand management
1
Business ethics
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Coffee
1
Consumer behaviour
1
Fair trade
1
Großbritannien
1
Kaffee
1
Konsumentenverhalten
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Markenartikel
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Markenführung
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United Kingdom
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Unternehmensethik
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Davies, Iain A.
Storbacka, Kaj
Doherty, Bob
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Knox, Simon
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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The rise and stall of a fair trade pioneer : the Cafédirect story
Davies, Iain A.
;
Doherty, Bob
;
Knox, Simon
- In:
Journal of business ethics : JOBE
92
(
2010
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10003959405
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