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~person:"Davtyan, Davit"
~person:"Dias, José António"
~subject:"Brand management"
~subject:"Brand placement"
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Brand management
Brand placement
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30-second commercial
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Davtyan, Davit
Dias, José António
Dens, Nathalie
10
Pelsmacker, Patrick de
10
Verhellen, Yann
5
Avramova, Yana R.
3
Schramm, Holger
3
Stephen, Gladys
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Arasu Balasubramaniam, Senthil
2
Burmann, Christoph
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Callison, Coy
2
Dousin, Oscar
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Hudders, Liselot
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Jublee, Daniel Inbaraj
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Lehu, Jean-Marc
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Martí Parreño, José
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Muzellec, Laurent
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Natarajan, Thamaraiselvan
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Ruiz Mafe, Carla
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Russell, Cristel Antonia
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Schweidel, David A.
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1
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Anbuudayasankar S. P.
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Journal of business research : JBR
2
The journal of product & brand management
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ECONIS (ZBW)
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Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Can negative characters in soap operas be positive for product placement?
Dias, José António
;
Dias, José G.
;
Lages, Carmen
- In:
Journal of business research : JBR
71
(
2017
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011622518
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