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~person:"Davtyan, Davit"
~person:"Dias, José António"
~subject:"Brand placement"
~subject:"Consumer behaviour"
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Brand placement
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Davtyan, Davit
Dias, José António
Dens, Nathalie
10
Pelsmacker, Patrick de
10
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
6
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4
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Hudders, Liselot
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Stephen, Gladys
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Vashisht, Devika
3
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Callison, Coy
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Journal of business research : JBR
2
Journal of current issues and research in advertising
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
4
Can negative characters in soap operas be positive for product placement?
Dias, José António
;
Dias, José G.
;
Lages, Carmen
- In:
Journal of business research : JBR
71
(
2017
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011622518
Saved in:
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