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~person:"Davtyan, Davit"
~person:"Dias, José António"
~subject:"Brand placement"
~subject:"Product Placement"
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Brand placement
Product Placement
Advertising effects
5
Product placement
5
Werbewirkung
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Consumer behaviour
4
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4
Brand
2
Brand image
2
Brand management
2
Fernsehwerbung
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Markenartikel
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Markenführung
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Television advertising
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30-second commercial
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Advertising
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Advertising repetition
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Brand attitude
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Brand placements
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Comparison
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Measurement
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Memory effects
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Messung
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Parasocial relationship
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Positive-negative asymmetry
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Purchase intention
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Soap opera characters
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Davtyan, Davit
Dias, José António
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lehu, Jean-Marc
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Gabszewicz, Jean Jaskold
3
Knoll, Johannes
3
Kureshi, Sonal
3
Küster, Inés
3
Laussel, Didier
3
Muzellec, Laurent
3
Neijens, Peter
3
Neijens, Peter C.
3
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Journal of business research : JBR
2
Journal of advertising research
1
Journal of current issues and research in advertising
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
4
Can negative characters in soap operas be positive for product placement?
Dias, José António
;
Dias, José G.
;
Lages, Carmen
- In:
Journal of business research : JBR
71
(
2017
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011622518
Saved in:
5
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
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