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~person:"Davvetas, Vasileios"
~person:"Hünerberg, Reinhard"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Markenführung
Internationales Marketing
15
International marketing
12
Brand management
6
Consumer behaviour
6
Deutschland
6
Brand
5
Markenartikel
5
Brand image
4
Germany
4
Markenimage
4
Theorie
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Theory
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Marketingmanagement
3
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Global brands
2
Globalisierung
2
Globalization
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Konsumgütermarketing
2
Kraftfahrzeugindustrie
2
Markentransfer
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Standardisierung
2
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global brands
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local brands
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Auslandsmarkt
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Automotive industry
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BDM lottery
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Brand extension
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Davvetas, Vasileios
Hünerberg, Reinhard
Mooij, Marieke K. de
13
Diamantopoulos, Adamantios
12
Steenkamp, Jan-Benedict E. M.
11
Cleveland, Mark
9
Laroche, Michel
9
Batra, Rajeev
8
Jin, Byoungho
7
Westjohn, Stanford A.
7
Alden, Dana
6
Magnusson, Peter
6
Manrai, Ajay K.
6
Samiee, Saeed
6
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Swoboda, Bernhard
6
Taylor, Charles Raymond
6
Torelli, Carlos J.
6
Ahlert, Dieter
5
Jakubanecs, Alexander
5
Nijssen, E. J.
5
Ozsomer, Aysegul
5
Papadopoulos, Nicolas G.
5
Strebinger, Andreas
5
Teng, Lefa
5
Burmann, Christoph
4
Cote, Joseph A.
4
Coulter, Robin A.
4
Douglas, Susan P.
4
Grudecka, Anna
4
Johansson, Johny K.
4
Kaynak, Erdener
4
Keh, Hean Tat
4
Klein, Kristina
4
Krafft, Manfred
4
Pennemann, Karin
4
Riefler, Petra
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Supphellen, Magne
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Journal of international marketing
3
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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OLC EcoSci
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1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
6
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
7
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
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