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~person:"Davvetas, Vasileios"
~subject:"Brand"
~subject:"Relationship marketing"
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Entscheidung unter Unsicherheit
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anticipated regret
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global brand halo
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Davvetas, Vasileios
Ko, Eunju
12
Harrigan, Paul
11
King, Stephen
9
Kreutzer, Ralf T.
9
Belz, Christian
8
Diamantopoulos, Adamantios
8
Hollebeek, Linda D.
8
Kumar, V.
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Thaichon, Park
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Verhoef, Peter C.
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Conduit, Jodie
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Karjaluoto, Heikki
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Loureiro, Sandra Maria Correia
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Rahman, Zillur
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Ratten, Vanessa
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Ahuja, Vandana
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Kumar, Vikas
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Rosengren, Sara
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Theobald, Elke
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Wilbur, Kenneth C.
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Alavi, Shirin
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Bilgihan, Anil
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Brodie, Roderick J.
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Dwivedi, Yogesh Kumar
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Erfgen, Carsten
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Gierl, Heribert
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Hayes, Jameson L.
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Ivens, Björn Sven
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Keller, Kevin Lane
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Khan, Imran
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Kim, Juran
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Künzler, Hans-Peter
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Luoma-aho, Vilma
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Journal of international marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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