//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Davvetas, Vasileios"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatz"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
5
Consumer behaviour
5
International marketing
5
Internationales Marketing
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Brand image
4
Markenimage
4
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Global brands
2
global brands
2
local brands
2
BDM lottery
1
Country stereotypes
1
Gambling
1
Globalisierung
1
Globalization
1
Glücksspiel
1
Local brands
1
Perceived brand globalness
1
Schweden
1
Stereotype content model
1
Sweden
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
anticipated regret
1
decision justifiability
1
global brand halo
1
global identity
1
justifiability
1
maximization tendency
1
postpurchase behavior
1
product category
1
product category schema
1
regret
1
schema theory
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Davvetas, Vasileios
Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
7
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Alden, Dana
5
Batra, Rajeev
5
Strebinger, Andreas
5
Swoboda, Bernhard
5
Torelli, Carlos J.
5
Ahlert, Dieter
4
Burmann, Christoph
4
Coulter, Robin A.
4
Jin, Byoungho
4
Johansson, Johny K.
4
Magnusson, Peter
4
Ozsomer, Aysegul
4
Pennemann, Karin
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
3
Cedrola, Elena
3
Checchinato, Francesca
3
Cote, Joseph A.
3
Feinberg, Fred M.
3
Fink, Carsten
3
Grudecka, Anna
3
Halkias, Georgios
3
Hall, Bronwyn H.
3
Helmers, Christian
3
Hofer, Katharina
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Lans, Ralf van der
3
Punyatoya, Plavini
3
Samiee, Saeed
3
Sichtmann, Christina
3
more ...
less ...
Published in...
All
Journal of international marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->