//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dawar, Niraj"
~subject:"Großbritannien"
~subject:"Theorie"
~subject:"corporate branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Großbritannien
Theorie
corporate branding
Brand
1
Brand architecture
1
Brand image
1
Brand management
1
Markenarchitektur
1
Markenartikel
1
Markenführung
1
Markenimage
1
Product quality
1
Produktqualität
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
Dawar, Niraj
Balmer, John M. T.
7
Hakenes, Hendrik
6
Peitz, Martin
6
Heller, Michael
3
Melewar, T. C.
2
Otubanjo, Olutayo
2
Abratt, Russell
1
Adjaison, Geoffrey Kwasi
1
Alleyne, Lloydon B.
1
Amoako, George Kofi
1
Amujo, Olusanmi C.
1
Anisimova, Tatiana
1
Bang, Nguyen
1
Bartholmé, Roland H.
1
Biraghi, Silvia
1
Bravo, Rafael
1
Broderick, Anne
1
Büttner, Marion
1
Cabral, Luís M. B.
1
Chang, Sue Ryung
1
Chapleo, Chris
1
De Chernatony, Leslie
1
De Roeck, Kenneth
1
Erdem, Tülin
1
Farshid, Mana
1
Finch, Henry
1
Foster, Tim
1
Gambetti, Rossella Chiara
1
Gidaković, Petar
1
Gill, Deviraj
1
Grieble, Adrian
1
Gupta, Suraksha
1
Hamilton, Jennifer
1
He, Hongwei
1
Jones, Richard
1
Jonsen, Karsten
1
Joseph, Abraham
1
Kashif, Muhammad
1
Kaur Ghuman, Mandeep
1
more ...
less ...
Published in...
All
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Extendibility of umbrella brands"
Dawar, Niraj
-
1993
Persistent link: https://www.econbiz.de/10000869344
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->